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Sweet Sixteen. Shop Now.
2024 SEC Women's Basketball Champions. Shop Now.
The spring edit. Shop new arrivals.
Hot Headwear. Shop Now.
The Perfect Polo. Shop Now.
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New brand alert! Lululemon now available. Shop Now.
All your school needs. It’s all here. School supplies, technology, and more. We’ve got everything you need to succeed this year. Shop now.

South Carolina Apparel & Spirit Shop

Students and alumni can stock up on the latest University of South Carolina apparel and gear when they shop the official South Carolina Spirit Shop! Pick up new South Carolina Under Armour TriBase Reign and Infinite 5 shoes to add the latest gear to your collection. Score Gamecocks NIL jerseys and South Carolina basketball gear to prepare for the season. Browse South Carolina t-shirts, hats and more to show some love for your favorite school. Score deals and savings on USC apparel and accessories in a variety of styles for men, women and youth. The University of South Carolina Spirit Shop also offers home and office gear to upgrade your space, as well as outdoor and recreation gear decked out in the college logos and colors you love.